WOC | Signal wins centrexIT communications account

Why it matters: - The new account expands WOC | Signal’s work in cybersecurity, enterprise IT and infrastructure, where trust and executive visibility can affect growth. - centrexIT operates in regulated and operationally sensitive environments, making communications support part of the company’s market positioning. - The partnership reflects rising demand for communications help in cybersecurity, AI security, cloud infrastructure and managed security services.

What happened: - WOC | Signal said it was selected by centrexIT to support strategic communications, media relations and thought leadership initiatives. - The agency focuses on complex, high-stakes B2B communications in cybersecurity, advanced manufacturing, clean energy and other technical sectors. - centrexIT is a strategic cybersecurity and IT partner serving organizations that need managed IT services, cloud security, cybersecurity support and enterprise infrastructure management.

The details: - centrexIT combines strategic counsel, execution and ongoing managed IT services with AI, automation, cybersecurity solutions and other enterprise technologies. - The company said its services help organizations strengthen operational resilience, scale technology operations and improve security awareness and risk management. - WOC | Signal specializes in cybersecurity communications, cybersecurity public relations and strategic communications for technical B2B companies. - WOC | Signal is a specialized agency of (W)right On Communications, founded in 1998. - WOC | Signal said the engagement supports its broader work with companies navigating complex market and trust dynamics. - centrexIT said it has more than 20 years of experience combining human expertise with AI-enhanced capabilities. - centrexIT said it offers a white-glove client experience centered on responsiveness, accountability and long-term partnership. - The company said it provides proactive planning, strategic guidance and hands-on execution across cybersecurity, cloud, compliance and AI-enabled operations. - The company’s website is More information. - WOC | Signal’s website is More information.

Between the lines: - Larry Smalheiser, managing director of WOC | Signal, said cybersecurity and enterprise technology companies need trust, clarity and credibility. - Dylan Natter, chairman and CEO of centrexIT, said the company wanted a communications partner that understands technical complexity and executive-level business communications. - Natter also said WOC | Signal showed a strong understanding of cybersecurity communications, thought leadership and media engagement for technical B2B organizations. - The Q&A in the release frames cybersecurity as both a technical issue and a business trust issue. - The release positions communications as a tool for shaping credibility around cyber risk, ransomware preparedness and operational continuity.

What’s next: - WOC | Signal will support centrexIT’s leadership positioning and market visibility. - The partnership is likely to focus on ongoing media outreach, executive messaging and thought leadership as centrexIT grows its cybersecurity and enterprise technology services. - Both companies are aiming at audiences that evaluate providers on credibility, resilience and business alignment.

The bottom line: - centrexIT is adding communications firepower as cybersecurity buying decisions become more tied to trust, visibility and proof of expertise.